Dee Chetty Joins TransUnion Africa’s Executive Team to Drive New Solutions and Data Assets

Information and insights company TransUnion Africa has announced the promotion of Dee Chetty to Chief Product Officer, effective 1 March 2023. Chetty’s new role will also see him join the TransUnion Africa Executive team where he will help drive new solutions and product innovation, identify and incorporate new data assets and usage, as well as deliver even greater analytical insights for the benefit of African businesses and consumers.

“Dee has made a meaningful impact since joining TransUnion, leading innovation across TransUnion Consumer Interactive (TUCI), Insurance, Triggers, Decisioning and Collection solutions. He is a visionary leader who has consistently shown the ability to solve our clients’ most pressing challenges in the financial services arena. This appointment is well-deserved, and highlights our commitment to attracting and retaining the best people as we look to make a significant difference for consumer, clients and our continent by delivering on our core mission of Information for Good,” said Lee Naik, CEO TransUnion Africa.

Before joining TransUnion, Chetty was the Chief Marketing and Digital Officer at Philip Morris International, where he led the digital and experience enablement of PMI’s product offerings and the optimisation of its marketing operations. His work experience includes strategising and managing complex solution delivery in the mobile, digital and customer experience domains at companies like Discovery, Telesure and Accenture Interactive Africa.

"In today’s digital economy, businesses and consumers are increasingly interacting with those they don’t know, and those that don’t know them, so creating solutions that help provide a reliable basis for trust has never been more important. Dee’s experience in this digital landscape will be a core asset as we continue to grow our offering across Africa,” added Naik.